With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. It is through such efforts – bolstered by the ‘superlative’ vision that permeates the entire creation process down to the finest detail – that exemplary timepieces are formed, and prevail. Watches that, with time, become icons.
COSMOGRAPH DAYTONA
1908
Yacht-Master 42
SKY-DWELLER
GMT-MASTER II
Explorer 40
Oyster Perpetual
Day-Date 36
Rolex at Long's
Rolex Collection
New Watches 2023
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