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Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

Rolex & The Open: Golf’s Oldest Major
Rolex & The Open: Golf’s Oldest Major

Just an hour and a half drive from Long’s Newbury Street Rolex Boutique is the home of the Newport Rhode Island Golfing Club where the first precursor to the USGA...

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Rolex and Tennis
Rolex and Tennis

One of the most iconic timepieces, the Rolex Datejust has a celebrated history of delivering both precision, endurance and style. These are values the watch shares with “the King’s sport”,...

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Rolex and Yachting SailGP
Rolex and Yachting SailGP

Boston has a special relationship with the sea. The coastline has been a center of trade since the 16th century, but is now also a popular destination for watercraft of...

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20 Years of Mentoring the Great Artists of Tomorrow
20 Years of Mentoring the Great Artists of Tomorrow

Khoudia Touré, 2018–2019 protégée in dance, with her mentor, the renowned Canadian choreographer Crystal Pite. From painting and sculpture showcased at the Museum of Fine Arts to the thrilling modern...

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The 24 Hours of Le Mans
The 24 Hours of Le Mans

At Long’s, we honor tradition —we’ve been serving the New England community since 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. Our loyal community has endured...

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The New 2023 Oyster Perpetual Cosmograph Daytona
The New 2023 Oyster Perpetual Cosmograph Daytona

Generations of Boston-area race fans have made the annual pilgrimage to Montreal for the Pirelli Canada GP to watch top teams whip around the Circuit Gille Villeneuve. And thanks to...

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