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Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

THE AUDACITY OF EXCELLENCE THE LADY-DATEJUST

Aug 23, 2022

At Long’s, our showrooms feature a wide selection of Rolex timepieces. One of the most popular models is the Oyster Perpetual Lady-Datejust.

Rolex and The Open: Golf's Oldest Major

Jul 28, 2022

New England Is notable for its passion for the game of golf. According to the Massachusetts Golf Association, the state is home to 376 golf courses.

ROLEX AND THE CHAMPIONSHIP WIMBLEDON

Jul 10, 2022

At Long’s, we value enduring relationships. Our love for the New England community began in 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. We’re proud of...